Revolutionize your retail business with a headless webshop
Break free from traditional constraints and enter the future of e-commerce. At Mindnow, we have a dynamic and agile approach to online retail that empowers businesses to customize, scale, and innovate like never before.
Headless e-commerce
Tailoring to your customers’ needs
The demands for a good online shopping experience are getting higher and higher. Standard functions and a nice design alone won't impress your customers. Today's online-savvy customers want everything perfectly tailored to them, anytime and anywhere.
The ever-increasing demands mean that changes and additions to your webshop have to be made faster and faster. At this point, things get really interesting with headless e-commerce.
Headless e-commerce is a decoupled architecture that separates the front and back end of an online store. By liberating the presentation layer from the underlying e-commerce platform, businesses can create seamless, personalized, and immersive shopping experiences across various channels and devices.
Advantages of headless e-commerce
A headless e-commerce system allows more freedom in design and more personalization for a unique customer experience.
1
Individual design
Especially for companies that value a seamless customer experience, headless e-commerce offers maximum flexibility. Imagine a store where the retail space and the warehouse are separate. Each product is beautifully presented for display, but the store is not used as a storage room for all the available pieces of these products. Instead, there is a warehouse where prices and stocks are managed. However, the presentation of the products in the store can be changed and adapted at any time without affecting the data and logic in your warehouse.
Translated into webshops, the store would be the front end and the warehouse the back end.
2
Personalized UX
Headless e-commerce is perfect for creating a personalized customer experience because it works with any front-end technology. You can select the one that best suits your needs and develop a dedicated interface for your customers.
Also, headless architecture seamlessly integrates with advanced personalization engines. This means you can leverage data and algorithms to deliver personalized content, product recommendations, and user journeys based on user behavior, preferences, and historical interactions.
3
Multichannel distribution
Headless e-commerce allows you to extend personalization across various channels, including web, mobile, IoT devices, and more. The back end of the headless system can manage product information, pricing, and inventory. In parallel, various specifically designed front ends can interact seamlessly with the back end. This versatility ensures a consistent and personalized experience for users, regardless of their channel.
Section by Jakob Kaya
Co-CEOStrategic partnership with Saleor
We were looking for a headless e-commerce framework that is flexible, developer-friendly, and future-oriented. With Saleor, we found the ideal solution. So we started to implement a few projects with this exciting headless technology. By realizing our commitment to innovation and exceptional user experience, Mindnow became a Saleor expert. As a consequence of this, we became an official Saleor partner. We are very proud of this collaboration, as it positions Mindnow as one of only 13 agencies worldwide that is an officially supported partner.
Saleor is a powerful open-source e-commerce platform based on GraphQL. It provides unprecedented flexibility and innovation, offering businesses a feature-rich and customizable solution for creating and managing webshops.
We recommend Saleor for e-commerce because of its ultra-fast, dynamic, and personalized shopping experiences. It allows us as a development powerhouse to create high-quality, user-centric digital solutions and ensures that every project is a technological marvel with a seamless user experience.
For web stores that not only sell products but also need to consolidate the brand identity and engage in storytelling, we recommend a combination of headless e-commerce and a headless CMS.
