An asset for expansion abroad
Thömus continues to expand its network of its points of sale. In 2023, the Swiss family business expanded to the USA. The latest store was opened in Santa Monica in a good location.
3D configurator with e-commerce stack
Expandable and flexible
Thömus has introduced a new partner strategy that relies on strong representatives in various markets as part of its international expansion. The comprehensive 3D configurator with its interfaces to internal systems is a decisive advantage for Thömus in this venture.
This e-commerce stack is not a one-off technology solution, but an extensible and flexible platform that allows easy migration to any server and horizontal scaling. As a result, the configurator can be easily adapted to new requirements of franchise partners and target markets at any time.
The personal service of Thömus for each market
The bike configurator makes it much easier to win partners abroad who want to offer their customers the individual buying experience of Thömus. The detailed 360° product view also opens up the possibility of selling the Swiss high-tech bikes in countries where physical stores would not be profitable.
Franchise partners abroad can thus offer the same personal service that customers receive in Switzerland. It's always a seamless experience – no matter which market.
“The configurator is a unique experience for our clientele. Our expectations have not only been met but exceeded.”
Daniel Uebersax, CMO/COO Thömus AG