Patti Habarta

Head and VP of Design

Bio

I believe design isn’t delivered – it’s built together, with the people who use it and the teams who bring it to life. Today I’m VP and Head of Design at Mindnow, leading design & research strategy and teams to create experiences that feel simple, even when what’s behind them is complex. My path wasn’t straight: I started as a Digital Art Director, studied philosophy and food science, and discovered biomimicry - how nature solves problems. Sport taught me focus, endurance, and trust. All of these shaped my belief that the best design isn’t about perfection, but about adaptability, impact, and leaving something meaningful behind.

Education & certifications

Design Sprint Training


Agile Project Management Training


Theories of Language and the Mind Course


Diploma in Graphic Design


Bachelor's Degree in Food Science

Favourite song

Sæglópur

Sigur Rós

Favourite movie

The NeverEnding Story

Articles by Patti Habarta