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Patti Habarta
Head and VP of Design
Bio
I believe design isn’t delivered – it’s built together, with the people who use it and the teams who bring it to life. Today I’m VP and Head of Design at Mindnow, leading design & research strategy and teams to create experiences that feel simple, even when what’s behind them is complex. My path wasn’t straight: I started as a Digital Art Director, studied philosophy and food science, and discovered biomimicry - how nature solves problems. Sport taught me focus, endurance, and trust. All of these shaped my belief that the best design isn’t about perfection, but about adaptability, impact, and leaving something meaningful behind.
Education & certifications
Design Sprint Training
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Agile Project Management Training
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Theories of Language and the Mind Course
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Diploma in Graphic Design
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Bachelor's Degree in Food Science
Favourite song
Sæglópur
Sigur Rós
Favourite movie
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The NeverEnding Story
Articles by Patti Habarta
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Design
Company culture
At Mindnow, we hold weekly meetings with our design team to talk about updates, brainstorm ideas, explore trends, and share inspiration or knowledge. One thing we often focus on is communication.
Patti Habarta
Head and VP of Design
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Design
UX research often uncovers insights that can transform the final product in ways you never expected. You have a solid idea of your product, know your target audience, and think you don’t need research to get started with product development? Think twice!
Patti Habarta
Head and VP of Design
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Design
Development
Bridging the gap between design and development is key to creating cohesive products. With clear communication and strong collaboration, teams can align these processes seamlessly. In this article, we share practical tips to make it happen.
Patti Habarta
Head and VP of Design