Jean-Paul Saija
Co-CEO (Alumni)
Bio
I grew up in a Swiss-Italian entrepreneur family. My parents had a lamp company and the boundaries between private and business were extremely fluid. My childhood shaped me to a large extent. In my 20s, I expanded the responsibilities at my parents’ business and took over the global expansion of our lamps. Today, I’m not in the lamps business anymore, but a hotel owner and the Co-CEO of Mindnow. Mindnow is my greatest vision come true: A bunch of exceptional talents creating something extraordinary, empowered by their own decisions. What started with seven people in Zürich has become a mature consultancy for digital solutions operating from different countries in Europe.
Articles by Jean-Paul Saija
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Strategy
222 Swiss francs for an entire ski season: The Valais people caused a sensation with this. The season ticket, which otherwise cost 1050 francs, was available for 222 francs. What an offer and what an announcement or even provocation for all other ski areas. Sensational kickbox marketing idea or a game with fire? The experts disagreed. Nevertheless, the campaign was chosen as the winner in the SME category by the Swiss Marketing Day 2018.
Jean-Paul Saija
Co-CEO (Alumni)
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Strategy
Companies invest a lot of money in customer loyalty programs. Most of them are almost indistinguishable from one another. The benefit? Disappearingly small. Could it be better? Absolutely! The trick is to build a relationship and create added value for your customers. Aiming for loyalty pays off.
Jean-Paul Saija
Co-CEO (Alumni)
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Strategy
I was sitting at the table with friends when the topic of conversation turned to the profession of "shoemaker". Someone told me that he regularly takes his worn-out shoes to the shoemaker to have them resoled. A few thoughts immediately ran through my head.
Jean-Paul Saija
Co-CEO (Alumni)
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