Christoph Kappler
Marketing Manager & Product Owner
Bio
My name is Christoph but most people at Mindnow know me by my alias “Bogi”. My professional career began as a carpenter. After my apprenticeship, I knew that I wanted to do more than fancy-looking furniture. I changed to the field of digital marketing where I would reach many more people with my work. At Mindnow, I found what I was looking for. It’s not only allowed but expected from me to bring in my ideas, to let my imagination run free, and to make an impact.
Articles by Christoph Kappler
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Strategy
Chatbots have been one of the hot topics since 2016! While some said that bots are "the new apps", others called them "overrated". But one thing is certain: chatbots will continue to gain more and more attention in the future and can no longer be ignored.
Christoph Kappler
Marketing Manager & Product Owner
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Strategy
With each passing year, more and more digital solutions appear in the form of apps and tools. One of these solutions is the adoption of voice search technology (voice search) on internet usage and it still has an impact.
Christoph Kappler
Marketing Manager & Product Owner
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Strategy
Featured snippet, highlighted snippet, ranking zero, position zero – the search result that appears at the top of Google even before the paid ads has many names. But what exactly is it and more importantly, how do you get to position zero?
Christoph Kappler
Marketing Manager & Product Owner
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