MVP development for agile product launches
We specialize in helping businesses bring their ideas to life. Our MVP development service is your strategic shortcut to market success, leveraging agile methodologies to identify and prioritize the core functionalities essential for your product's initial release.
Minimum Viable Products (MVP)
The iterative process of product development
Faster and better? Only agile can do that. We work in sprints according to the Scrum framework and develop digital products in a series of short intervals starting with an MVP. Your benefits: short time-to-market, full control, improved ROI, and greater customer satisfaction.
Minimum Viable Product (MVP) is a strategic approach to product development that focuses on delivering the core features and functionalities necessary for an initial release. By prioritizing essential components, businesses can quickly validate their ideas, gather user feedback, and iterate on the product while conserving time and resources.
At Mindnow, we embrace agile principles that enable businesses to adopt and learn. Let us guide you through the iterative process of product development to achieve maximum impact with minimal resources and rapid innovation.
Advantages of the MVP approach
1
Rapid validation
By focusing on essential features, an MVP allows businesses to quickly validate their product concept in the market. This enables them to gather valuable feedback from real users early on, ensuring that subsequent iterations are aligned with user needs and preferences.
2
Cost efficiency
Developing an MVP requires fewer resources compared to building a fully-featured product. By minimizing the scope and complexity, businesses can reduce development costs and mitigate the risk of investing heavily in a product that may not resonate with the market.
3
Faster time-to-market
The streamlined development process of an MVP enables businesses to bring their product to market faster. This accelerated time-to-market gives them a competitive edge by allowing them to seize opportunities, adapt to changing market conditions, and establish a presence before competitors.
Section by Dean Speer
Product OwnerThat’s what’s behind the buzzword MVP
The name Minimum Viable Product may seem like a buzzword to excuse bad design and push out incomplete features just to crunch tight deadlines. But believe me, it’s not. Rather think of it as a business philosophy. MVP means pushing for proof of concept, market fit, and the question: “Is what’s being built, actually going to be used by people?”
The billion-dollar company Airbnb which started with 3 air mattresses on the floor is a famous example for a successful MVP. Even though there was clearly no proof of concept, the mattresses being booked sparked the idea of the universal booking platform Airbnb is today.
Unfortunately, not everyone has housemates who are open to let strangers sleep on their floor. And what matters even more is that not everyone has the skills to develop a website or app in case they come up with a billion-dollar idea. This is why there are development powerhouse companies like Mindnow that build digital products upon a spark of an idea or a business plan. For both parties, the one who has an idea and the one who will create a product out of it, it’s advantageous to build an MVP.
The features of an MVP
You refine and decide what features are counted as the MVP of a project before the project begins. This ensures that everyone involved understands what’s needed for the desired results to happen while building the product. Once refinement has been done, you can go one step further and look at each specific feature. Just make sure to keep track of dependencies features may have for each other. Otherwise, you risk doing more planning than actually developing.
Soft launch prepares to show the potential
Once an MVP project has been successfully wrapped up, with the desired features shipped, the real fun begins. There’s a soft launch with early adopters using the MVP product, often a beta program where they can try it for free. Real users can provide real feedback, research and analytics can be recorded from the earliest stage, and investors can be sought. The latter one is particularly important, because ultimately, for the project to continue, it usually requires funding.
An MVP requires improving. That’s the concept of an MVP. Without money, that’s gonna be very difficult. But at the same time, that’s the beautiful thing about MVPs: You can start small with little budget. The user feedback along with your research is the perfect basis to convince investors to further work on your project idea.
Iteration after iteration – the evolution of an MVP
The evolution from MVP to a fully developed product that generates positive cash flow is filled with iterations, enhancements, and sometimes, significant pivots. This emphasizes the importance of staying closely connected with your users during the whole development process and beyond, understanding their changing needs, and being prepared to adjust your strategy accordingly.
That’s the core concept of MVP: Building a product that solves problems, fulfills needs, and delivers value. It’s more than a development strategy, it's a fundamental principle that guides businesses toward sustainable growth and innovation.
