Revolutionizing online shopping: The rise of 3D configurators
With advancements in technology, consumers now expect more than just a catalog of products with static images. They want to get the look and feel of their desired purchases and a full customization experience. 3D configurators open up a world of possibilities and allow businesses to meet these demands.
3D configuration
A game changer for e-commerce
Online shopping has undergone a dramatic transformation. By allowing consumers to interact with virtual representations of products, 3D configurators offer a level of engagement and personalization that transcends the limitations of traditional online shopping experiences.
A 3D configurator allows users to dynamically modify and visualize 3-dimensional models of products in real-time within a web browser or application interface. Thanks to advanced rendering techniques and interactive controls, users can customize various aspects of the product's design, such as colors, materials, and features.
At their core, 3D configurators utilize a base model of the product, which serves as a canvas for customization. Users can then manipulate specific parameters or attributes of the model, triggering instant updates to its appearance and configuration. This dynamic process enables users to experiment with different design options and see the results in real time, providing an immersive and engaging shopping experience.
For example, you could have a specific bike modal as a canvas. Users can then change parameters like size, color, or even whole parts like tires. Thanks to the real-time 3D model, they can see immediately how their change influences the product and encourages them to experiment.
How 3D configurators enhance online shopping for users
This exciting technology offers a multitude of advantages for consumers. From unparalleled product customization to immersive visualization experiences, 3D configurators revolutionize the way we shop online.
1
Comprehensive visualization
One of the most significant advantages of 3D configurators is the ability for users to view products from all angles, zoom in and out, and make real-time changes. This level of control and flexibility allows an inspection of every aspect of the product. Whether it's rotating the model to examine fine details, zooming in for a closer look, or adjusting parameters on the fly, users can actively engage with the product in a way that closely mirrors the tactile experience of shopping in person.
The 3D models can then also be used to implement immersive applications such as augmented reality (AR) and mixed reality (MR) experiences. This also facilitates informed decision-making, as users can thoroughly examine the product before making a purchase.
2
Personalization
3D configurators empower users to tailor products to their individual preferences and requirements. Whether it's selecting specific colors, materials, or optional accessories, users have the freedom to create personalized variations that align with their unique tastes and needs.
3
Interactive exploration
Unlike static images or pre-rendered videos, 3D configurators allow for interactive exploration of products. Users can interact with intuitive controls to manipulate different elements of the model, dynamically adjusting parameters and observing the immediate effects in real time.
4
Confidence in purchasing decisions
By providing a detailed and interactive representation of products, customizable 3D configurators help users make more informed purchasing decisions. Seeing the product from all angles and being able to customize it to their liking instills confidence in users, reducing uncertainty and mitigating the risk of buyer's remorse.
5
Streamlined product configuration
For businesses offering customizable products, 3D configurators streamline the planning process. Instead of relying on manual customization requests or lengthy back-and-forth communication, users can visually experiment with different options and instantly finalize their desired configuration.
6
Enhanced engagement and conversion
The immersive and interactive nature of customizable 3D configurators captivates users and keeps them engaged with the shopping experience for longer periods. This increased engagement can lead to higher conversion rates as users develop a deeper connection with the product and are more likely to make a purchase.
Section by Bogdan Djukic
Senior Frontend DeveloperExperience makes many things easier
My experience in product development and 3D modeling helped me immensely to get into the topic of 3D configuration. To build a 3D configurator you need to understand what a 3D scene is, how it works, how materials behave and what properties they have, how those are set up, and how the lighting in the scene works. Luckily, none of that was completely new to me when we started developing the Thömus configurator.
Now, with this award-winning configurator ready, my team and I have solid know-how about the topic. We can’t wait for further projects to come. My dream project would be working for a client with a first vision of what should be achieved. 3D models are particular and don’t make sense for every website. I’d like to develop a configurator for a furniture manufacturer, for example, where such a feature really adds value. With 3D models of furniture, users could visualize a given piece of furniture with AR, check what it would look like in the exact space where they want it, and get a feeling for the correct size.
From start to finish
Thanks to very specialized people in our team, we can do a full integration from start to finish. What I particularly like about our team at Mindnow is that everyone will go above and beyond to make happen what we’ve set our minds to. There are no limits. We do 3D modeling, integrate the models on websites or in apps, and top it up with AR.
We’re professionals at what we do and are excited to deliver an excellent user experience. That’s the reason we switched from 2D to 3D on the Thömus configurator: We didn’t like the outcome that 2D would have had. We want to deliver quality and be proud of the products we develop. Do it properly or not do it at all. I’m glad we went for the first option in the case of the Thömus 3D configurator!
