Book the desired car online and have it delivered
Due to the tight schedule and limited budget, we had to determine from the beginning what was essential and what was not. The result is the premcars.ch website, where users can find the BMW or MINI they want as quickly as possible.
For initial orientation, a wizard quiz asks six questions about needs and makes suggestions. In the catalog, users can set many more individual filters. Once the dream car has been found, all that remains is to select the desired subscription model and within ten days the BMW or MINI will be delivered to the user's doorstep.
Efficiently implemented with Scrum
Skillful prioritization was required for this project. Within two sprints of two weeks each, our project team of 6 employees created the entire website, including the catalog, wizard, and UX copy. Using the Scrum method, we managed to work as efficiently as possible in the short time available. At the same time, our partner Premcars always had insight into the progress of the project and was able to set its priorities accordingly.
With the Premcars car subscription website, Auto Marti has opened up a promising new business field for itself. Thanks to the detailed elaboration of an entire product backlog, we could pick up on the current status of the product at any time and develop it further – that's the beauty of agile working.