Progressive Web App
Given these challenges, a plug-and-play solution was not an option. Instead, we decided to build a PWA (Progressive Web App). We decided to separate the backend and frontend and implement an offline-first approach. To do this, we worked with the open-source Saleor framework, as we had already had good experience with it in similar e-commerce projects.
More conversions and sales
To optimize performance, we integrated product recommendations on every page of the new webshop. These include the best-selling products (continuously updated), hidden treasures with special staging, and individual recommendations based on the principle “You might also like this”.
By clearly presenting the products on both the category and detail pages, the USPs became visible. To do this, we placed elements such as CTAs above the fold, regardless of the screen size.
Users could now not only better see the added value of the respective products, but also navigate more easily through the entire webshop – which was clearly reflected in Dermalogica's conversion rate and sales figures: 83.5 % more sales compared to the previous year, 78 % more transactions per month and a 3.4 % higher conversion rate compared to the industry average.