Website redesign for Cornèrcard
Cornèrcard is a division of the independent Cornèr Bank and one of the largest issuers of payment cards in Switzerland. The company impresses with a wide range of credit and prepaid cards, which are based on the latest technologies. In line with this, we redesigned Cornèrcard's website and developed a clear payment card onboarding process.
Expertise in demand for redesign
Customers appreciate Cornèrcard's high level of security as well as customer service. The problem, however, was that Cornèrcard had no online onboarding for its products. In addition, there were some stumbling blocks in terms of user experience: the website was visually outdated, difficult to navigate, and not optimized for SEO and conversions. Our expertise in design thinking, UX/UI, and conversion optimization was needed.
More clarity for portfolio and onboarding
The goal was to find a simple and accessible way to present Cornèrcard's complex portfolio. The main areas of the website - B2C, B2B, and financial intermediaries - had to be clearly distinguishable, and unambiguous online onboarding was needed. This involved meeting the requirements of several internal stakeholders and decision-makers at Cornèrcard. Not to mention a stunning design and flawless UX copy.
User research and agility as a basis
At Mindnow, we are particularly good at quickly thinking our way into business logic and responding to the needs of stakeholders and users alike. That's exactly what we did for Cornèrcard: starting with extensive user research, we developed a responsive design, optimized all website content, and created a clear payment card onboarding process. Agile, iterative processes and tools such as Adobe After Effects, Figma, Sketch, and Invision were used.
Quality that reflects
We succeeded in reflecting the valued quality of Cornèrcard's products and customer service on the website, adding tremendous value. Step by step, we were able to open the internal barriers. The redesign unites the business goals, the stakeholder requirements, and the user experience for the customers. Anyone who wants to order a payment card from Cornèrcard no longer needs to go to a Cornèr Bank branch, but can easily navigate through the product range themselves and submit the application 100 % online.
