Family banking with the Clanq app powered by Cornèr
The Clanq app makes it easy for parents to save for their children's future. Originally founded as a spin-off from Mindnow, Clanq AG has its roots in close collaboration with our team. This year, some exciting new features have been added!
Since first entering the German market in 2022, Clanq has successfully established itself and is now available in Switzerland since 2024. Thanks to the partnership with Cornèr Bank AG, the brand Clanq powered by Cornèr was created, ensuring security and trust in financial services for Clanq customers in Switzerland. As Clanq's IT partner, Mindnow was involved in the project from the outset.
Clanq AG was founded in Zurich in 2021 with the idea of helping families start saving in a targeted manner. Part of the founding team: Mindnow CEO Jakob Kaya.
A close partnership between Clanq and Cornèr Bank AG
Clanq AG is not a bank and offers all financial services via a banking partner. With Cornèr Bank AG, Clanq AG has found its "perfect match".
Cornèr Bank AG is a family-run Swiss bank with a big heart for families and children. This starts with how the company treats its employees and extends its commitment to its customers. Cornèr has always helped families make informed decisions about their money and achieve their financial goals. This philosophy fits perfectly with that of Clanq.
Founded in 1952, the independent Cornèr Bank AG is an established point of contact for financial matters. The Cornèrcard division is a pioneer in the issuing of payment cards in Switzerland.
Translation into 3 additional languages with Localazy
Another special feature of the Clanq app is its multilingual capability. Cornèr Bank AG attaches great importance to offering its services in the 3 official languages of Switzerland – German, Italian and French – as well as in English. This was carefully planned from the outset of the app's development.
We use Localazy to manage the multilingualism of the Clanq app. Onboarding team members in Localazy went smoothly thanks to the intuitive workflows and user interface. Even less tech-savvy team members easily figured out how to search for keys and strings.
Localazy offers machine translations with Amazon, Google, Azure, Deepl and OpenAI/GPT, which deliver good initial results. Localazy also offers the option of providing context so that human translators can better understand the flow of the app and adapt texts. Features such as comments and status updates for individual strings are also helpful.
Valuable experience, different ways of working
Our experience with the app in Germany accelerated its launch in Switzerland. We were able to reuse most of the branding and assets. Our entrepreneurial flexibility and ability to work quickly and precisely were also decisive factors. So on 11 July 2024, we celebrated the launch of the Clanq app in Switzerland!
Section by Dragana Deretic
Senior Frontend DeveloperA finance app with many new features
We've worked hard to provide Clanq users with a safe and easy way to save money for their children. Here are some of the cool features we've recently developed.
Soft onboarding: New users can explore some app benefits and features before fully setting up their account.
App centre: A central hub for all user notifications, tasks, and archived items. The App Centre provides instructions and simplifies app operation, supporting system alerts, reminders, and transaction updates.
Magazine subscriptions: A reward for users who make three purchases and have opened a digital piggy bank for a child in the Clanq app. Users can choose a free annual subscription to one of three magazines.
Referral program: Loyal customers are encouraged to recommend the Clanq app. After meeting certain conditions, both the referring and the referred user get a 100 CHF voucher.
Safe for the future: Allows users to collect cashback for their baby before it is born. Once the baby arrives, the cashback is transferred from the safe to the digital piggy bank and becomes available.
Personalised credit cards: For family members without their own Clanq account, there is the Clanq credit card (“Card with Heart”), which they can design themselves with a personal photo.
Promising future
The Clanq app has become more colourful, simpler, and faster. And we're looking forward to a promising future. We'll keep working on it so that users can benefit from even more opportunities for themselves and their children. We're happy to support Clanq in this process.
Section by Dragana Deretic
Senior Frontend DeveloperApp development is a continuous process
Incidentally, I (Carina) am involved in all areas of the business: UX writing for the app, translating in Localazy, ghostwriting and coordinating the website and blog, as well as the full spectrum of marketing activities. The collaboration with Christina Hammer and Fabienne Saija from Clanq, as well as with Sara Gentile from Cornèrcard, is excellent, which is one of the reasons why Clanq is one of my favourite projects.
However, we haven't reached our goal yet. The product is continuously being developed to better meet the needs of families. Behind the scenes, big plans are already in the works. As an IT partner, we at Mindnow remain fully committed to the project!
