The family banking app Clanq
Our spin-off Clanq helps parents make sustainable provisions for their children's future with a financial app. The combination of cashback, savings goals, and the support of the entire family clan ensures that the virtual piggy bank is always full.
From the idea to the developed app
Saving is often difficult for parents
It started in 2021. Data showed that 60 % of families in Germany have difficulty actively saving money for their children's future. A banking app specifically for parents was designed to help them.
We set ourselves a high goal: within just 8.5 months, we wanted to fill this gap in the market with an MVP. So we formed a team and got started!
30 % more savings potential through a simple mobile solution
Parents are busy people. They need a simple solution to manage their finances. Clanq should therefore become a mobile finance app that is easy to use. In addition, it should also make saving easier in itself: With a combination of engaging the entire family clan, cashback on every purchase, and sustainable investments, families should be able to save up to 30 % more over 18 years without any effort.
All functions in one app
We succeeded in implementing this idea and it makes Clanq unique: The app combines everything families need to manage their money matters. With a single app, the whole family clan can pay into a digital piggy bank. Those who pay with Clanq automatically collect cashback for the children's account. In addition, families can make sustainable investments. All the app's functions are tailored specifically to the needs of families.
The fintech Clanq has been on the market in Germany since early 2022. Main users, usually parents, receive a Visa debit card with an associated bank account. In addition, they can create up to 5 children's accounts where savings contributions from cashback, savings rules, and cash gifts from the family clan are saved. More information on clanq.de
Excellent teamwork made it possible
Time-to-market of only 8.5 months
Mindnow lined up an already-established team of UX designers and developers to create the app. The process was smooth as everyone was highly motivated to add value to families. It was largely due to the excellent teamwork that the app’s MVP was launched with outstanding quality of service, stability, and infrastructure – and actually in just 8.5 months.
Exit 2021, collaboration to date
The development of Clanq's MVP by a team from Mindnow took a total of 14 months. In April 2021, Clanq AG was founded as a separate company. The fact that, in addition to Christina Hammer, our Mind Jakob Kaya is also a co-founder of Clanq AG is of course no coincidence. Mindnow and Clanq still work closely together today. Mainly virtually, even if we share a common office in Zurich.
On the way to becoming number 1 for family finances
Clanq wants to become the number 1 financial app for families. The goal is to make parents and those who want to become parents aware of the topic of financial security for their children and to show them how the app can help them save.
Since 2024, the Clanq app is also available in Switzerland as Clanq powered by Cornèr.
