A new era of Mixed Reality: Apple Vision Pro glasses

Over the years, Apple has built a reputation for outstanding product innovation and an unrivaled User Experience (UX). The launch of the Apple Vision Pro Mixed Reality glasses, with their high-resolution micro-OLED displays and advanced tracking systems, is further proof of this. The glasses are a portal into a world with an unprecedented combination of physical and digital reality in a seamless experience.

Potential for mainstream technology

Products such as the iPhone and iPad have revolutionized their respective markets. With its new MR glasses, Apple has once again demonstrated its ability to make innovative technologies suitable for the mainstream. In my opinion, Apple Vision Pro can potentially turn MR from a niche application into a mainstream product. The combination of intuitive operation, elegant design, and reliable performance matters. Added to this is the broad acceptance of Apple's strong ecosystem. 

It is to be expected that this technology will find more and more customers in both the private and business sectors in the medium term.

Enormous market growth expected

The latest developments are of great importance for companies. Statistics show impressive growth and potential in the field of augmented reality (AR). It is estimated that there are already 1,4 billion active AR user devices worldwide. This figure could rise to an incredible 17,3 billion by 2024. In addition, sales of AR glasses are expected to rise to over 35 billion US dollars by 2026. (Source: Exploding Topics)

These figures illustrate the enormous market potential and the acceptance that new VR/AR/MR technologies could experience in the coming years.

New opportunities for companies

The potential uses of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) in companies are diverse. There are certainly exciting opportunities for innovative customer interactions and more efficient internal processes. Here are some examples and possible fields of application in various industries:

Conclusion: MR is the master of all classes

As someone who is deeply rooted in digital product development, I see Mixed Reality (MR) as the future of interactive technologies. My conviction is reinforced by current market trends. I firmly believe that MR, as implemented in the Apple Vision Pro, is the most comprehensive and functional format of all Realities.

While AR is useful in specific applications and VR mainly shines in the gaming sector, MR offers the widest range of applications and the best user experience. The predictions for market development with potential growth of up to 57 % reinforce my view that MR will play a decisive role in the future.

Of course, we still face challenges such as high costs and data protection concerns. But as technology advances and costs fall, MR will become increasingly accessible and could establish itself as the leading technology in the field of augmented reality.

I've already ordered the Apple Vision Pro and can't wait to test it out!