Google Analytics is a widely used, simple, and accessible tool for tracking and analyzing your website’s visitors. Why is it useful? Because most likely, your website has many visitors, but it’s not significant if you know nothing about them.
In addition, Google Analytics is handy because it provides vital information about the performance of your website and, thus, indirectly essential information for achieving your goals. Imagine you have a store; in a normal situation, it wouldn’t be possible to track all your customers, understand their needs and know at what decision stage of the purchase funnel they are. Are they ready to buy? Or do they prefer to gather more information about it and then decide later? On the other hand, all this is possible online, thanks to Google Analytics.
In addition to the KPIs mentioned above, it is possible to monitor social media activities, track mobile app traffic, identify trends and integrate other data sources to make well-considered decisions.
First, you need to set up Google Analytics on our website. To do this, you need to follow this procedure:
Once the tracking ID is installed on every page of your site, every visitor who interacts with it will be tracked and their information collected and analyzed by Google Analytics.
The information collected also will be grouped into a period called „Sessions.“ Each Session begins when the user starts browsing the website and ends after 30 minutes of inactivity. The collected data will then be divided and organized according to the device used (mobile or desktop) and the operating system. The exciting aspect is that you can decide what data you want to receive as a website owner and then apply a filter. This way, you’ll only get the information you need for your business. However, it is important to select all required data because once Google Analytics analyzes and stores the data, those will be shown as reports. It’s then not possible to modify them anymore.
Google Analytics, as mentioned above, includes functions that can help users identify trends and patterns in the use of websites by visitors. The procedures allow collection, analysis, monitoring, visualization, reporting, and integration with other applications. These functions
There is no doubt that there are many benefits to using Google Analytics, as it is an easy-to-use and free tool that enables accurate forecasting. But let’s see in detail what the main benefits are:
As for drawbacks, however, imposing limitations are cookies and privacy settings. Since if the individual user blocks them, it is impossible to track their visits.
Google Analytics is a handy tool for companies because it can provide them with various useful decision-making metrics. What use do companies make of this data?
We at mindnow also regularly use Google Analytics to track visits and monitor the growth of our company website.
Thanks to these parameters, we can act accordingly, create better content, and enhance customer experience.
Would you like to know more? Read how we increased the number of sales for one of our partners‘ webshop thanks to continuous monitoring and content adaptation in our case study on dermalogica.
Do you want to know more about Google Analytics? Or do you think something is missing? Then write to us; we look forward to hearing from you!