The 1st point of contact for B2B customers of Cornèr: the partner collaboration tool

Cornèr's B2B partners are highly diverse, from SME finance managers to credit-card issuer staff to specialised budget owners, and each group needed very different functions to be easy to find. Years of added features had made the portal complex and hard to navigate.

Over the years the tool had accumulated function after function until many became hard to find. We cleaned up, restructured, and built a user-friendly design concept, working iteratively and always guided by extensive user research.

We broke the complex client portal down into its parts and reassembled it into a simple digital solution that all five user groups navigate intuitively. Cornèr's design language carries every screen, so each of the five user groups always knows where they are.

Users now reach their goals far faster, the portal reads as unmistakably Cornèr at every step, and for the B2B departments the tool has become a convincing sales argument for winning new clients.