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A 3D configurator that turns complex bikes into a buying experience
ThömusE-Commerce · Manufacturing2023
Highly advanced product customisation in a real-time 3D experience that brings joy, and measurably more customers to checkout.
Results
- +34%
- Conversion
- Real-time
- 3D configuration
- Mobile-first
- performant on every device
Tags
UX/UI DesignWeb Engineering3D / WebGL
The challenge.
A customisable premium bicycle has thousands of valid combinations. That complexity must not overwhelm the customer, it should inspire and lead to purchase.
«Mindnow built our 3D configurator from scratch and set new standards. Their combination of technical excellence and genuine understanding of our product convinced us and earned the Bronze Award at Best of Swiss Web 2023.»
Thomas Binggeli · Founder and CEO, Thömus AGThe approach.
- 01.
Configuration Logic
We modelled the product rules so only valid combinations are possible, without slowing the user down with error messages.
- 02.
Real-Time 3D
A performant WebGL configurator that makes every change visible immediately, even on smartphones.
- 03.
Conversion Focus
Every step optimised for clarity and completion, from first click to cart.
Result
A real-time 3D configurator that turns complex customisation into an intuitive, joyful buying experience.
Tech stack
Frontend
Next.js3D
Three.js / WebGLNext project
Mindnow, Cornèrcard
A new kind of online auction from the house of Mindnow