In addition to a new online presence, we have created a new, groundbreaking online shopping experience for Motolino’s customers, which is as authentic as in-store, but without the need for verbal advice, and yet is simple, intuitive and individual. We implemented a tool that does not yet exist in Switzerland for Vespas: a visual Vespa configurator. The configurator is the perfect complement to the modern and cheeky look & feel of Motolino’s new online shop: it is elegant and dynamic, giving customers the impression that the website is tailored to their personal needs.
Dynamic and flexible admin tool for Motolino
The data and the logic in the configurator are completely in the hands of Motolino, who can control it via a panel. Nothing is hardcoded, everything is dynamic and can be continuously changed and adapted to the current product range.